Music Magazine New Musical Express ranked the video 9th in their article "100 Greatest Music Videos". The video won an Icelandic Music Award for "Best Video" in 2002. The video was directed by Arni & Kinski, Icelandic directors Stefán Árni Þorgeirsson and Sigurður Kjartansson (Siggi Kinski). The title track of the album, track 9 of Sigur Rs’s gtis byrjun presents itself like a love ballad with its dreamy piano and bells over guitar and drums, Jons’s soft falsetto, and slow. The album offered a reaffirming lesson that audiences didnt need to understand. A general casting call was held in the city of Reykjavík, Iceland, which was also the place of principal photography. That’s an accurate translation of the title gtis byrjun, and yet in precise terms it does not fit the album it belongs to. Ágætis byrjun, the second studio album by Sigur Rós, is an otherworldly epic. Production for the music video began in the autumn of 2001. Moreover, the fetus design from the Ágætis byrjun album cover is shown on a bottle from which one of the boys drinks. All band members appear in cameo in the video: Jónsi is the soccer team coach, Orri is the scorekeeper, Georg is the referee, and Kjartan is one of the spectators. The kiss is eventually broken up by the boys' fathers. Their first record, 1997’s Von, was dark and, by the standards of what they became famous.
As one team scores a goal and celebrates, two young boys on the same team begin to kiss. With their second album, gtis byrjun, Sigur Rs knew only that they wanted to make things bigger.
Set in 1950s Iceland, it features a football match between two teams of young boys. "Viðrar vel til loftárása" spawned a cinematic music video. The band named the song after a quote sarcastically spoken by an Icelandic weatherman during the war in Kosovo: "í dag viðrar vel til loftárása" (meaning "today is good weather for an airstrike"). The lyrics to the song Agaetis Byrjun are actually about that day.
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